AFFORDABLE.
ETHICAL.
SUSTAINABLE.

Our network provides caregivers and communities alike with vital information and consumer advocacy in support of ethical practices and, where necessary, reform of regulation of funeral and cemetery goods and services. A healthy and informed regulatory environment in the care of one of society’s most vulnerable consumers can no longer be considered a luxury. It must now be considered absolutely essential in the provision of genuine care.

If you happen to be someone that is asked for referrals to end-of-life-care professionals by the people you serve, being informed is the first step to establishing a sound ethical system and PICA is here to help.

Mission

To empower better end-of-life-care through education and advocacy.

The Partners In Care Alliance Society (PICA) is an association of caregivers moved to action by the vital need for education and advocacy when it comes to ‘end-of-life-care’ issues. PICA was formed in the largely unregulated Vancouver, B.C. of the early 1990s, by caregivers who supported ethical professionals in the funeral and cemetery professions and who helped lobby for better regulations.

Historical Overview

A Chronology of Association Efforts to Improve Funeral Service Regulations:

  • 1960’s and 70’s

    • Funeral consolidation began to take shape as several aggressive consolidators began
      a buying spree of family owned funeral homes in the US and abroad, capturing 20% of the
      North American market by the late 1990’s.

  • 1970’s

    • The national funeral chains began to focus on marketing pre-arranged funerals. This practice became much easier where the chains could gain access to local cemetery records to get the names and addresses of plot owners. Claiming to update plot records access could easily be gained to plot owner’s households where then commissioned sales people could try to sell the survivors pre-paid funerals.

    • Sophisticated consolidator funeral chain lobbies were also able to shape much of the ensuing funeral regulations in the 42 states and eight provinces allowing funeral homes in cemeteries.

    • The FFA was formed as an ad-hoc group founded to promote consumer advocacy and public education, began working with caregivers to educate the public and build support for opposing bad laws.

    This group later on formed their own organization: PICA

    • In the late 1980′s, the group formally brought certain questionable solicitation practices used by international funeral consolidators on the elderly to the attention of regulators and the B.C. Seniors Association and the Consumer’s Association of Canada.

  • 1990’s

    • The groups began working with a broader cross section of consumer groups, healthcare professionals, and clergy offering in-service seminars and resources both to help improve care for the bereaved and to educate the public and regulators on the need to improve regulations.

    • While hiring “find-for-a-fee” commissioned sales people allowed the national funeral chains to greatly increase their sales coverage it placed enormous competitive pressure on small businesses and the non-profit cemetery community, forcing many smaller funeral homes to sell out.

  • 1991

    • B.C. finally passed a law banning direct (telephone or door-to-door) solicitation of the public by funeral and/or cemetery companies.

  • 1994

    • The FFA discovered that the largest funeral consolidator Service Corporation International (SCI) of Houston Texas, was trying to trademark a name that had the clear potential to deceive the public. The name ‘Family Funeral Care’, used in conjunction with the name of the previous owner (ie: JONES FAMILY Funeral Care), could easily be used to confuse the public, giving an impression the publicly traded funeral conglomerate’s chapels were ‘family owned’.

  • 1995

    • The city of Vancouver received a proposal to privatize the management of the City’s only non-profit cemetery. Loewen Group, the second largest consolidator, had offered to take over the management. The groups sent letters out to 500 organizations and individuals decrying this proposal. Newspapers and TV began doing stories and 75 organizations came forward in support of the group’s bid to keep Mountain View ‘not-for-profit’. With the support of the Jewish, Chinese, Japanese. And Russian communities, combined with the United, Anglican, Pentecostal, Salvation Army and Catholic Churches, the group (then called the Civic Cemetery Society) organized and shared the cost of preparing a community proposal to compete with Loewen.

  • 1996

    • On May 16, the City of Vancouver declined the Loewen Group proposal and accepted their proposal.

    • In September licensing of personnel and facilities was finally brought into law, but the national funeral chains by then had already acquired over 75% of the B.C. funeral service providers.

    • The FFA also filed three trademark oppositions against misdescriptive (deceptive) trademark filings made by SCI.

  • 1997

    • The FFA was asked formally to submit a request for regulatory reform to the Province of British Columbia. Chief among the FFA and the caregiver group’s requests were:

    1) Mandatory disclosure of national funeral chain ownership of local funeral homes – now law

    2) Mandatory disclosure or real address where funeral service providers operate from – now law

    3) A ban on the solicitation of plot owners by funeral homes located in cemeteries – now law

  • 1998

    • As part of FFA’s trademark opposition against SCI, 15,000 requests for evidence were mailed to family owned funeral homes asking for evidence and examples of where the national funeral consolidators were using confusing marketing information to appear like locally owned family businesses. The evidence received filled five affidavits, which laying down stood seven inches thick.

  • 1999

    • The Partners In Care Alliance was formed, consisting of roughly 300 members. Although the FFA was the legal agent of record in these oppositions, PICA’s support of the FFA truly allowed changes to be achieved in the following regulatory districts:

    • The FFA was asked by the Consumer Affairs Commission of the City of New York to provide evidence in support of their regulatory recommendations. The FFA and their supporter group’s recommendations were accepted and mandatory disclosure of national funeral chain ownership became law in New York.

    • The FFA filed a complaint to the U.S. Federal Trade Commission against Service Corporation International advertising itself in certain regions as “Affiliated Family Funeral Homes”.

    • In October the FFA addressed the Canadian Bar Association – Wills and Estates Division and expressed their concerns about the current lack of national regulations in funeral service. Chief among the concerns of the Canadian Bar Association Wills and Estates Division was “Tied-selling” between funeral homes and cemeteries, actually a violation of the Criminal Code of Canada.

    • In November the FFA Chair addressed the Federal Trade Commission and raised the same concerns about the concentration of ownership and tied selling between funeral homes and cemeteries where they were allowed to be located together.

  • 2000

    • In September the FFA was invited to participate in the Public Policy Forum review of the Canadian Competition Act. Nine recommendations were made under the aims of Bill C-402 sponsored by MP Dan McTeague, dealing with the “abuse of dominance” in the retail sector. The Bill was in response to consumer concerns about markets dominated by a few big players. The FFA urged the federal government not to allow history to keep repeating itself on these issues, declaring it was vital to give equal weight to the views of all Canadians.

  • 2001

    • March 6, the province of B.C. adopted the three primary recommendations of the FFA from 1997 making them law.

    • In May 2001 Consumer Reports Magazine reported that Family-owned local Independent funeral homes… “on average offered funerals for $2,000 less than the big national chains.” In the Vancouver market where the average service is roughly $2,000, that would make SCI 100% more expensive, but Vancouver is an unusual market. It is 80% consolidated or “conglomerate-owned”.

    • The FFA attended the bankruptcy hearings of the Loewen Group explaining to the creditors that the company was worth considerably more broken up and sold back to individual operators. These recommendations were ignored in the Wilmington procedures.

    • In December 1991 allegations were filed against SCI for exhuming clients and discarding the remains of clients in a neighbouring swamp, and reselling graves. Criminal charges were filed.

  • 2002

    • The FFA gained the support of about 3,500 family owned funeral homes at their Canadian Trademark Commission Hearing on whether SCI should be awarded the trademark “Family Funeral Care”. On April 23, the Canadian Trademark Office found in favor of the FFA opposition, and denied SCI their trademark registration.

    • In May the FFA is approached by a number of the healthcare, religious, caregiver groups and asked to start a new public education vehicle (a group that did not include the word funeral in its name). After several focus groups were organized and research done, the PARTNERS IN CARE ALLIANCE (PICA) was announced and within a year completed 200 presentations to nursing homes, hospitals, consumer groups, seniors groups and churches.

  • 2003

    • In June the Order of the Golden Rule Association, and the Independent Funeral Directors Associat5ions of Florida, Indiana, Georgia, Michigan, Maryland, Maine, New York, and Virginia all announced their joining the FFA’s US Trademark Opposition against SCI’s attempt to register “Family Funeral Care” in the United States, establishing the ‘Prevent SCI’s Trademark Fund’ or ‘PST Fund’, and organizing fund-raising support to help with extensive legal costs. In June SCI declined to defend its USA Trademark Registration against FFA’s Opposition. In July SCI threatened to sue PICA over faulty research.

    • PICA responded that it welcomed the opportunity to defend its research in any venue SCI chose (because the publicity would bring much needed attention to the issues) but thought a live television debate on inadequate funeral regulation would be far more useful to the public (no response so far).

  • 2004

    • In April the Florida Courts dropped the criminal charges against SCI because a criminal conviction might result in the insurance company not paying the victims of their malpractice.

    • A new consumer regulatory organization, the Business Practice and Consumer Protection Authority (BPCPA) was introduced.

  • 2005

    • Funding for the new BC regulatory authority was introduced late in the year.

    • Great News! Financial Post reports that SCI has Buried Hard Sell Approach. Mr. Crean responds to the editor.

  • 2006

    • The FFA has expressed their deep frustration with the fact that as yet neither the law requiring funeral home ownership or the law requiring disclosure of location are being enforced.

    • BC Business covered the Independent FFA Campaign

    • Frank Stewart was invited to be keynote speaker at the Catholic Cemetery Association Convention held in Vancouver B.C., Canada that year. Mr. Crean challenged Mr. Stewart’s position on consolidators partnering with the Church communities especially with respect to operation of their cemeteries.

  • 2007

    • Presentations and tours to healthcare workers, colleges and faith communities continue in effort to raise awareness over vital reforms required to ensure a healthy regulatory environment.

  • 2008

    • Globe & Mail Report on Small Business covers the FFA Campaign, and the Kearney Family Business

    • The FFA and the Professionals in Care Alliance arranged their first faith luncheon to begin to build a faith based taskforce to finally complete the reforms required to create a healthy funeral service regulatory environment.

    • October will see saw their first PR Campaign launch for the further five reforms, beginning with their call for new cemetery space being made available in the Lower Mainland, beginning with the Pickton Farm, which already has 69 women buried there. On BC Bereavement Day (November 14th) PICA arranged a memorial service as the gate of the farm, asking the Provincial Government to consider donating the land to PICA to become a new not-for-profit cemetery, with part of the proceeds going to care and support for families of the victims, and further funding allocated to fund university research into confronting and more adequately challenging violence against women.

  • 2009

    • The Vancouver Sun on March 17th writes a two page article on the Kearney Family Business going into extensive detail over the work they have done to support improving the quality of end-of-life-care in B.C.

    • The FFA and the Professionals in Care Alliance continue to arrange meetings and seminars with community and church groups working to build awareness around the need for improving both the options available and the regulations governing end-of-life care.

    • On BC Bereavement Day this year PICA arranged it’s second annual Missing Women’s Memorial and ‘dove release’at the ‘Marker For Change’ at Thorton Park in Vancouver.

  • 2010

    • The Professionals in Care Alliance continue to arrange meetings and seminars with community and church groups working to build awareness around the need for improving both the options available and the regulations governing end-of-life care.

    • On BC Bereavement Day this year PICA arranged it’s third annual Missing Women’s Memorial at Mountain View Cemetery in conjunction with the BC Bereavement Helpline and Victims of Homicide in Vancouver.

  • 2011

    • The Professionals in Care Alliance has begun to research other possibilities for cemeteries in the lower mainland as well as continuing to arrange meetings and seminars with community and church groups working to build awareness around the need for improving both the options available and the regulations governing end-of-life care.

    • BC Bereavement Day this year was changed to the third Sunday of May, which is ‘Hospice Month’ and as such the fourth annual Victim’s Memorial and dove release were arranged again at Mountain View Cemetery, again in partnership with the BC Bereavement Helpline and Victims of Homicide in Vancouver.

  • 2012

    • Sixty Minutes broadcast a scathing report on cemetery and funeral home abuse due to inadequate regulation and enforcement in America, siting that SCI currently charged $23,000 for their plots in a Jewish Cemetery in Los Angeles. A truly shocking revelation about this observation is that plots in SCI’s Burnaby Cemetery, Ocean View, are selling for closer to double!

    • The Professionals in Care Alliance continues to meet with community groups and churches holding seminars to help members and residents to achieve better end of life care through increased options and education.

    • BC Bereavement Day this year was again marked by the fifth annual Victim’s Memorial and dove release, arranged again at Mountain View Cemetery, and this year featuring speaker Janet Wright, famed actor of the Corner Gas and Beach-comer series, again in partnership with the BC Bereavement Helpline and Victims of Homicide in Vancouver.

  • 2013

    • PICA continued to host seminars and joined with several partners/members to share its first booth at a convention: the Canadian Hospice Palliative Care Association Convention in Ottawa.

  • 2014

    • PICA hosted its first two booths in BC, the first being Zoomer at the BC Trade and Convention Centre and the second being the Advocis Financial Planners Convention at the Vancouver Italian Cultural Centre.

    • Non-profit partners cosponsoring included the B.C. Bereavement Helpline, Lower Mainland Grief Recovery, B.C. Victims of Homicide, and the Gardens of Gethsemani. Four for-profit partners also co-sponsored the event: Mackenzie, Kearney, Columbia Bowell, and Kearney South Surrey Funeral Homes.

    • The PICA Board also engaged in two full-day workshops to update its goals, mission, and strategic plan.

  • 2015

    • In response to the new directives established by the Board for the upcoming year, in the first week of January PICA will be publishing its three strategic objectives for 2015 here on its website.

About Us

Rev Dr. Darrell S.C. Peregrym, MA, D.Min, DTM

Chair

has served as the President for the Partners In Care Alliance for the past 10 years (2008-2018), and...

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Darrell has served as the President for the Partners In Care Alliance for the past 10 years (2008-2018), and is currently Chairman of the Board.

Also an ordained minister with the Pentecostal Assemblies of Canada, Darrell has served as a pastor since 1979, and as the lead Pastor of Hearts in Fellowship in Surrey, BC for the past 15 years, focusing primarily on the seniors demographic in Metro Vancouver, but also serving abroad.

In 2000, Darrell founded the Heart of The Nations Ministries to provide and facilitate leadership development in the ministry, business and government sectors globally, as well as providing practical humanitarian aid. Darrell has traveled, taught and ministered in over 40 countries to date, with invitations to many more.

Darrell is an Adjunct Professor and Faculty Advisor at Trinity Western University (Langley, BC, Canada) and George Fox University/Portland Seminary (Portland, OR, USA), and President of ICCL Seminary in Kiev, Ukraine. Darrell is also President of the Eusebia Rarama Foundation that provides leadership development and humanitarian aid in The Philippines

Darrell is also Founder and President of Integrity Etc Leadership (2005), a Leadership Company which has provided strategic Planning for organizations, and leadership consulting and coaching for executives across Canada and the USA.

Darrell has a Masters Degree in Servant Leadership, and a Doctoral Degree in Transformational Leadership.  He has served on the boards of various non-profit and charitable organizations and Foundations over the past 40 years.

Thomas P.J. Crean (Tom)

VP

became President of Kearney Funeral Services Ltd. in 1978, which subsequently bought Columbia Chapel and...

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Tom Crean became President of Kearney Funeral Services Ltd. in 1978, which subsequently bought Columbia Chapel and Royal Oak, Woodlawn, S. Bowell and Sons in New Westminster, B.C. Tom and his family were honored for being the only founding member still in business when the BC Funeral Service Association celebrated its 100th Anniversary in 2012.  In 2016, Tom sold his shares in the family firm to his brother Michael. 

In October 2016 Tom acquired land in Surrey which he helped rezone into the first new cemetery in Metro Vancouver in 50 years.  In cooperation with Partners In Care Alliance (PICA), partnerships were developed with the Orthodox, Christian, Muslim and Jewish communities, making affordability a key focus in one of the most expensive markets in North America. The new cemetery was opened in March 2018.

Tom has been involved in consumer advocacy and public education since the early days of his career.  He was invited to give testimony to regulators in many jurisdictions including Ottawa, New York and Washington, D.C.  He has also been invited to address many sustainable business groups and funeral associations, including the American Independent Business Alliance and the American Sustainable Business Council.

Tom’s leadership and passion led to a civic movement which saved Mountain View –City of Vancouver’s only cemetery, from privatization in 1996. 

Tom was able to organize 4,000 independent funeral firms in the US, and successfully prevented the misdescriptive trademarking of the phrase “family funeral care” in the United States and Canada by a major conglomerate.

Despite impossible odds, Tom has succeeded in four of five campaigns against inadequate consumer protection of grieving families, with one still ongoing.  As a result, Simon Fraser University’s faculty of Anthropology student Matthew Hayes made a film on Tom’s endeavors, which won Best Picture and Best Screenplay at the Annapolis Valley Film Festival.  Aptly named after Tom’s all-time hero—Don Quixote, the film is called “Tom Quixote”, which can be viewed here: https://vimeo.com/62996908

In addition to 45 years of funeral service experience, Tom also serves as a board member of a number of civic and professional organizations, including: Past-president of the Rotary Club of Vancouver, President of the Family Funeralhome Association and President of the Surrey Hospice Society, as well as Board Member of the B.C. Association for Media Education, Family Association for Media Education, Canadian Institute for Information and Privacy Studies, and Board of Governors of Catholic Pacific College.

Reverend Giulio Lorefice Gabeli

Director

serves as an Overseer of the Canadian Assemblies of God and an Advisor to a number of National Canadian...

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Reverend Giulio Lorefice Gabeli serves as an Overseer of the Canadian Assemblies of God and an Advisor to a number of National Canadian Ministries. He is the Lead Pastor of Westwood Community Church, in Vancouver Canada, a multi-cultural congregation with a number of ethnic satellite works.

Rev. Gabeli is also the Executive Director of the Hope Vancouver Network, the Executive Director of the Association of Christian Ministries of Vancouver and the Chair of the Voices Together Movement, and he was the Executive Leader for the Festival of Hope in Vancouver in 2017.

Against the background of the age-old menace of anti-Semitism, Pastor Gabeli is leader of a Christians and Jews network dedicated to promoting understanding, friendship and cooperation.

Pastor Gabeli has also authored the book, “Grafted In, A Jewish Christian Perspective”, and is a frequent guest/ speaker on the Program ‘Inside Israel’, with the International Christian Embassy Jerusalem Canada.

Albert Lo

President

is President of Partners in Care Alliance (PICA), and has served as a Board member...

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Albert Lo is President of Partners in Care Alliance (PICA), and has served as a Board member for more than ten years. 

Guided by the principles of excellence, integrity, fairness, compassion, respect and tenacity, Albert Lo has been blessed with more than three decades of successes in many fields in the public and private sectors, ranging from real estate valuation and financing, television broadcasting, program production, international diplomacy, business development, communication, diversity management to ethno-cultural and race relations. 

In the real estate arena, he was involved in many significant development and redevelopment projects in BC.

He played a pivotal role in obtaining a CRTC broadcasting license to launch CHNU—a 24/7 television station in BC.  As a licensing requirement, he became their VP Corporate Affairs & Partnerships Development and Director of Programming Balance. His oversight ensured the broadest spectrum of differing views on public issues was aired, and cross-cultural cross-religious dialogue was supported, including an early Jewish-Palestinian public forum and a Christian-Jewish-Muslim dialogue series.

As consulting VP of the Office of International Diplomacy, Albert spearheaded successful initiatives that received the support and cooperation of senior business and government leaders in the Asia-Pacific region. He was also CEO of IFD Beneficence Corporation.

Albert was Chairman of the Canadian Race Relations Foundation (CRRF), a federal Crown corporation purposed to help eliminate racism and racial discrimination in Canada. Under his leadership, many successful initiatives were launched to foster positive race relations across Canada.  Many challenges were successfully overcome during his tenure, earning impeccable reports from Canada’s Auditor General, and lavish praises from the all-party Parliamentary Standing Committee on Public Accounts. Albert was first appointed by the Government of Canada in 2007, and was twice reappointed. 

He was a facilitator at the 2009 St. Louis Conference on Holocaust Education, Remembrance and Research in Toronto.  He was invited to the 2010 Roundtable on Racism and Discrimination advising the Department of Citizenship and Immigration Canada, and the Inter-Parliamentary Coalition for Combating Anti-Semitism.  He was a member of the Prime Minister’s delegation to China in 2012.    

Among his various involvements in community service, he was an Advisor on Cultural Diversity to the Commanding Officer, BC RCMP from 2010 to 2017. He was a founding member and President of the Foundation for the Advancement of Christian Maturity from 1982 to 2016. He is a Board member of the Canadian Associates of Ben-Gurion University, BC & Alberta, and Canadian Magen David Adom’s Ambassador to the Christian community, among others.

Albert graduated from NSAC (Dalhousie Faculty of Agriculture), Nova Scotia, and University of Guelph, Ontario, with a degree in agriculture.  He also took studies in other disciplines, and earned many professional credentials.

Albert received an Award for Excellence in Employment Equity in 1996 from CMHC—Canada’s national housing agency, having served as national President of the Advisory Group on Visible Minorities and their Regional Representative for BC & Yukon.  He was awarded the Queen Elizabeth II Golden Jubilee Medal for his contributions to the community and to Canada in 2002, and the Queen Elizabeth II Diamond Jubilee Medal for helping to strengthen Canada’s relations in the Asia Pacific Region in 2012. In 2013, he received a Diversity Award for Leadership from Silvertrust Media, and was honored as one of Top 30 Visionaries in Diversity in 2014.

Jo-Ann Turner

Secretary

is a graduate of the University of Ottawa with a Bachelor of Physical Education...

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Jo-Ann is a graduate of the University of Ottawa with a Bachelor of Physical Education (Hon).  After an introduction to Funeral Service in 1981, Jo-Ann began her apprenticeship in earnest by 1982 and was mentored and taught under the tutelage of Ellen Kearney-Crean, a well-respected licensed Funeral Director/Embalmer and owner of Kearney Funeral Services,  Vancouver, a family-owned and operated firm since 1908.

During this time, Jo-Ann was introduced to bereavement services for grieving clients and was an integral part of the formation of a provincial non-profit association formally registered in 1988 known today as the BC Bereavement Helpline.  She was also mentored and trained as a Bereavement Support Group Facilitator with COPES (Community of People Extending Support) and volunteered in this role from 1988 through 1998.  When licensing of Funeral Directors was introduced to the province of BC in 1984, Jo-Ann was grandfathered along with her peers at Kearney Funeral Services and continued as an active Funeral Director, specializing in helping families with loss of young babies and children as well as with families in particularly difficult circumstances.  She served in this capacity as well as administrative roles until her retirement in 2014.

While at Kearney’s, Jo-Ann followed in the footsteps of her mentor and became instrumental in coordinating bereavement workshops and conferences with internationally-renowned speakers and community networking fairs.  During her career, she served on various non-profit boards and community organizations including Richmond Grief Recovery (1986-1993); the Rotary Women’s Association of Vancouver (1992-present); the Lower Mainland Grief Recovery Society (2002 -2014); and the Serra Club of Vancouver (1996-2012).  Her longest volunteer commitment was with the BC Bereavement Helpline serving in many positions including President over a 28-year period from 1986 to 2014.

Because of her extensive background and networking in the bereavement field, Jo-Ann was invited to join a community networking project sponsored by the University of BC which brought community healthcare partners to offer insight for medical students training to be future physicians.  She served on this volunteer board from 2004-2008.

Jo-Ann is the mother of three with her former husband who she also worked with for 33 years.  She is currently working part-time in data entry and bookkeeping with her children in a new, family-owned cemetery business.

Semi-retired, she enjoys travelling but keeps up with her volunteering when at home through the CUDDLE program of Vancouver Coastal Health and the Brock House Society.

James Aikens

Director

An effective leader, entrepreneur, and strategic marketing professional, James Aikens has served...

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An effective leader, entrepreneur, and strategic marketing professional, James Aikens has served as a senior executive with a number of successful corporations including many start-up companies.  He was instrumental in developing many successful projects, rending valuable assistance to many enterprises with early stage financing, and taking many companies public. 

James was the Founder of a premier Canadian tax consultancy.   Having built up and maintained a client base of over 5,000, he sold the company 25 years later.  He then became President at Leduc Tax Research Inc., a Canadian commodity tax practice, while also serving as Executive Vice President & COO at IFD Beneficence Corporation (IFDBC), a distributor of caskets and funeral care products.  Concurrently he worked in conjunction with CIDA, BC Research Inc. and others, to develop Biorelieve, a proposed grower of botanicals in Cuba for the nutraceutical markets.

James now operates Inversiones 888 EIRL in the Dominican Republic, a company focused on agricultural and development projects, as well as construction, import and distribution throughout the West Indies. 

James is a past Rotarian.  His interests include literature, sustainable agriculture, education, elder care, and cycling.  In addition to his longstanding involvement with FFA and PICA, he currently serves two charitable endeavours in the Dominican Republic, dedicated to serving the Haitian children in the areas of feeding, clothing and education.

Erin Sweeney

Director

has a wealth of experience in administration, management and teamwork. She was Unit Manager...

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Erin Sweeney has a wealth of experience in administration, management and teamwork.  She was Unit Manager of “Love it or List it Vancouver” between 2013 and 2014. 

Prior to the film project and for more than ten years, Erin worked with Senior Level Management and Council in the City of Richmond, British Columbia.  She was involved in corporate strategic plan teams, programs and committees, as well as community relations, Community Engagement campaigns and major event planning, chaired the National Public Works Week Open House Committee in an acting capacity, facilitated department workshops, managed communication with city residents, implemented inter-divisional procedures, and liaised between the General Manager and managers of the Engineering & Public Works Committee.

Erin also stage managed for local theatres such as Theatre under the Stars, Metro Theatre and the Gateway Theatre for fifteen years.

Code of Conduct

The PICA Code of Ethical Funeral and Cemetery Practice was drafted by a coalition of experts in the field and its purpose is to set a standard of care for maximum protection of human dignity.

Partners In Care Alliance’s Ethical Code of Funeral and Cemetery Practice

  1. That all our costs for goods and services that we sell are clear and easy to understand for grieving families.
  2. That you won’t receive unsolicited visits or phone calls selling funeral or cemetery goods or services you may not want or need.
  3. That all Funeral Counselors are certified and educated through accredited programs.
  4. That the after-death care profession is held to a high standard of professionalism that ensures it takes responsibility for all of its actions.
  5. That you are comfortable knowing where your money is going when you buy services in advance.
  6. That storage and care for the deceased by a funeral home is on the company premises and held to the highest standard.
  7. That abusive and unethical practices are prosecuted to the fullest extent of the law.
  8. That all cemetery chapels are affordable and accessible to all members of the public and competing funeral service providers.
  9. That all current and future cemeteries be required to allow owners to reuse their occupied plots after 40 years, should owners desire.
  10. The promotion, education and provision of green burial practices be made available as an option to the public.

How to get involved

Our representatives are being recruited for the purpose of education and advocacy of ethical practices regarding the important subject of end-of-life-care issues.

This education component targets two communities. The first includes end-of-life-care professionals in nursing, social work, palliative and pastoral care in hospitals, as well as staff in both hospices and nursing homes. The second target community is the general public who are making themselves available through whatever public forum of choice. The public forums are also an opportunity for PICA, the speaker, and the venue to raise funds.

If you would like further details about becoming a PICA representative, please contact us!

We work with people from all walks of life who are passionate about our mission and purpose but our main focus is to attract retired or semi-retired members of the end-of-life-care community, former nurses, social workers, clergy, and people already familiar with the challenges faced by Vancouver’s citizens confronting the lack of existing ethical care options at the end of life.

Not sure whether we are a good fit for you? Please talk to us!

As a PICA representative, you are someone who is concerned about the lack of adequate regulation of the funeral and cemetery sector. This situation, especially in the case of Vancouver, BC, has resulted in a dysfunctional lack of funeral and burial options.

We are hoping our PICA representatives can manage to organize a minimum of two seminars per month. From these seminars, the PICA representative would earn 2% of sales for appointments we generate and 3% of sales for seminar appointments they generate themselves. At the minimum, we ideally expect our representatives to host at least one seminar per pay-period.

In addition to hosting seminars, new PICA representatives will be required to attend a PICA training day workshop. Though recruiting additional people to become PICA representatives is not a requirement of the position, recruitment for this cause is always encouraged!

If you have further questions about these requirements, please contact us.

To apply to be a PICA representative, simply complete and submit the attached application form on-line.

If you have any questions regarding the application, we welcome you to contact us.

Once your status as a PICA representative has been approved, PICA will provide you with a full set of informational brochures at your training day workshop, including our Code of Ethical Practices. You will also receive two copyrighted PowerPoint presentations complete with notes, which will empower you to address each our of target communities.

Please contact us if you feel you need further guidance and support.

The cost of joining PICA for an individual or not-for-profit organizations is $10 per month and for for-profit businesses the cost is $25 per month. The fee is payable by credit card and is charged on a monthly basis. To inquire about payment options, please contact us.

To access please open & complete our Non-Disclosure Agreement (PDF) and send to

Email: info@partnersincarealliance.org

Thank you.

Please fill in your information below to sign up:






INDIVIDUAL OR NOT-FOR-PROFIT ORGANIZATIONS IS $10 PER MONTH AND FOR FOR-PROFIT BUSINESSES THE COST IS $25 PER MONTH.